Email Marketing
Email marketing is critical to educate and inform those on your mailing list.
Highlights of my experience include:
Writing content for customer facing newsletters, internal company newsletters, onboarding campaigns, and promotional emails.
Building content within email software systems including Mailchimp, SendGrid, and ContactMonkey.
Managing the approval process and send process for emails.
➡️ View a few of my email marketing samples below.
Podcast App Newsletter
This bi-weekly newsletter was one of two newsletters that I was responsible for. It was created to provide a quick overview of new podcasts that may be of interest to subscribers, with the ultimate goal of engaging the app’s community.
View a digital version of the newsletter here>
My role included:
Creating the concept for this newsletter.
Selecting the content featured within the newsletter.
Drafting the copy within the newsletter.
A/B testing the email subject lines to increase open rates.
A/B testing the email design, to increase click-through rates.
Sending the email to over 1,000+ subscribers.
Parking App Promotional Emails
These promotional emails were used as one component of two different 360 marketing campaigns, encouraging participation in giveaways across the cities of Seattle and San Francisco.
My role included:
Drafting the copy within these emails.
Working with PayByPhone’s designers to create the visuals within the email.
Sending the email to over 10,000+ customers on PayByPhone’s mailing list.
Achieving an email open rate of 20%+ by A/B testing email subject lines.
Collaborating with a graphic designer to create branded images.